DIGITAL GENIE –
AI-Powered Synthetic Intelligence Platform
Transforming Market, Behavioural & Spatial Strategy for a Large Singapore Enterprise
Client
A leading Singapore-based diversified enterprise with interests across retail, consumer services, mobility, and digital ventures.
Challenge
The CEO was seeking a future-ready decision intelligence engine that could unify demographics, behaviour, mobility, and socioeconomic insights—without relying on slow, fragmented, or privacy-restricted data sources.
The goal: Create one platform that predicts demand, identifies new markets, optimises store locations, and anticipates population shifts.
Traditional market research tools were reactive, siloed, and unable to scale. The leadership needed a synthetic-data-driven intelligence layer that could power strategic, operational, and expansion decisions.
Solution: Brown Earth Digital Genie
Digital Genie is an advanced synthetic-population, behavioural, and spatial analytics platform designed and delivered by the Brown Earth Innovation Team.
It enables the CEO and strategy leaders to simulate markets, consumers, neighbourhoods, and competitive environments with precision—without compromising privacy or depending on slow real-world data cycles.
Solution Architecture & Core Capabilities
- Synthetic Population Engine
- Behavioural & Market Intelligence Module
- Mobility & Spatial Insight Layer
- Socioeconomic & Risk Overlay
- Adaptive Intelligence Framework
1.Synthetic Population Engine
2.Behavioural & Market Intelligence Module
3.Mobility & Spatial Insight Layer
4. Socioeconomic & Risk Overlay
5. Adaptive Intelligence Framework
Business Impact
Strategic Expansion
Identify high-reward new markets & store locations based on traffic, competition, and behavioural insights.
Precision Marketing
Target customer segments with the highest purchasing probability.
Better Risk Management
Understand socioeconomic vulnerabilities and neighbourhood shifts.
Faster Decision Cycles
Synthetic data removes dependency on slow, outdated statistical releases.
Privacy-Safe Intelligence
Generates actionable insight without using personally identifiable data.
